The Experience of Crispy Black Bean Tacos
Ask me what I do and I’ll probably say “marketing”. It’s a nice catch all—but it doesn’t really catch all of what I do. Lately, I’ve been doing much more UI/UX (user interface, user experience) stuff. This means I take problems mostly from our product and customer service teams and figure out the best way to solve them for our on-site shoppers. Problems like opting for the larger size conference table means the package won’t fit through a standard doorway when it’s delivered—how do we explain that before someone buys? Then there’s testing. Does this link really get the attention we think it does? Are users moving in a clear path from browsing to checkout? Does anyone know what “merle” means? To be honest, it’s more fun than marketing; it’s like solving a new puzzle every day, in a web geek sense. The crispy black bean tacos I made last night reminded me of the good user experience I strive for at work. First, the ingredients of this recipe are simple and straight forward. The sp...