Steelcase Store Homepage Redesign
Santa came early for customers of the Steelcase Store site, this year. This morning phase two of my website redesign project —a homepage redesign—went live. Observe the old homepage: ...and the new homepage: Via on-site surveys, I collected research that supported the need for two specific changes: improve navigation and establish a look and feel that matched our high-end products. I shared these concerns in depth, examples from other e-commerce sites and best practices across the web with our web development team. Together, this beauty was built. The new navigation is no longer a brick wall of indistinguishable product names (seriously, do you know what a ‘Bivi’ is?), but a starting point to explore. The longer, more scrollable, homepage means users get to see more of our products before making a click commitment to dive deeper. I think it’s much better—a few weeks of data will determine if users agree. Merry Christmas, online furniture shopping world!